We help good people run better job searches
Upward exists because talent and a strong search are two different things — and the second one can be taught.
Built by people who've sat on both sides of the table
Upward started with a frustration. After years in tech recruiting, our founder kept seeing the same thing: brilliant candidates passed over not because they lacked ability, but because their resume buried it, their search had no plan, or they froze in interviews they were more than qualified for.
The hiring process rewards people who know how to navigate it. That felt unfair — so we set out to even the odds. We brought together coaches, former hiring managers, and editors who could teach the craft of the search itself.
Today we work with professionals around the world, and our aim is always the same: leave you genuinely more capable, with sharper materials, a clearer plan, and the confidence to go after the role you actually want.
To make a great career move feel achievable for anyone willing to put in the work — by giving them the strategy, skills, and support the process quietly demands.
The principles behind every engagement
Honesty over hype
We tell you what we genuinely think — about your materials, your targets, and your chances. Useful beats flattering every time.
Plans you can follow
Advice is only worth anything if you can act on it. Everything we give you is practical, prioritized, and built for real life.
You stay in the driver's seat
We coach, advise, and sharpen — but the search is yours. Our job is to make you more capable, not dependent on us.
Quality over volume
We would rather help you land one great role than fire off a hundred applications. Focus wins job searches.
The people in your corner
A small, senior team that actually does the work with you — no hand-offs to junior staff.
Maya Ellison
Founder & Lead Strategist
Spent a decade in tech recruiting before building Upward to fix what she saw breaking job searches from the inside.
Daniel Okafor
Resume & Profile Specialist
A former editor who now helps people say more with fewer, sharper words — on the page and on LinkedIn.
Priya Raman
Career Coach
Coaches clients through the messy middle of a search — the doubts, the decisions, and the interviews that matter.
James Whitfield
Interview Coach
Ex-hiring manager who has sat on both sides of the table and knows exactly what a strong answer sounds like.
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Ready to take the next step?
Start with a free, no-pressure discovery call. We'll talk through where you are, where you want to go, and whether we're the right fit to help you get there.